A Message from Annette McMichael
Once you've decided that using a Media Buyer could be a good move for you, the next step is to choose the company you wish to work with.
An effective Media Buyer needs to have plenty of experience and a keen understanding of all facets of the media industry. Here's a look
at my background.
I not only buy media on a regular basis, but I work closely with all our Green Media Buyers to provide the best possible service to our clients.
I have more than 15 years of experience in planning and implementing advertising campaigns. For seven years I served as the marketing director
for a mid-sized business. In this position I purchased about $500,000 of advertising each year, using a variety of media. During that time the
business grew from a staff of 15 to over 100, and revenue exploded. But, it was a struggle getting there. Whether your annual ad budget is $15,000
or $500,000, I've probably faced the same challenges that you're now facing. This experience gives me a good understanding of what's important to
you.
I have also spent many years working within the media industry. I served as an Account Representative for both radio and television and held
the position of Sales Manager for broadcast and cable television. This background gives me the advantage of understanding media organizations
from the inside.
Having the unique background of having been "on both sides of the desk" (buying and selling advertising) helps me determine the best way to meet
your needs, and create the most effective way to reach your goals. There is no marketing genius. No ad agency or media buyer can guarantee that
your advertising will produce specific results. But, there are people like me who have integrity and understand the importance of principle-centered
relationships. Add to that my knowledge and experience and you have a marketing expert dedicated to your success. Feel free to contact me if you
would like to explore the possibilities of using our services. References are also available upon request.
About Green Media Service
Meeting Your Needs
We established Green Media specifically to meet the underserved needs of small to mid-sized businesses. These businesses are crucial to the American economy. But, their owners face tough challenges compared to the "big guys." For instance, most of you don't need, or can't afford, an advertising agency. That's where Green Media Service comes in. Working one-on-one with a media buyer is cost-effective and uncomplicated. And, our creative services are offered at an affordable rate to our clients. In this constantly-changing media environment, effective ad placement is an increasingly important factor in advertising campaigns. Our experience, resources and current market knowledge can ensure that you arrive at the most cost-effective media solution. Specializing In Your Target Zone
By specializing in your geographic area our Media Buyers have developed a solid understanding and objective view of local media outlets. Getting the most for our client's advertising dollars requires knowing the local media industry and staying current with changes. Maintaining good relationships with all media staff keeps lines of communication open in order to ensure that every dollar is spent wisely, ad flights run smoothly, and the client gets the best possible results. Knowing the local players in your specific industry and understanding the economics of specific communities are also important elements for success. Buying Beyond The Numbers
We don't purchase advertising space based strictly on numbers. Nielsens, Arbitrons, and other media survey results are very important, but the process goes much deeper than that. Although CPM (cost per thousand) should be the principle driver in an ad campaign there are many other factors to consider. For instance, the halo effect can be an important element in placement. If your ad runs within programming that makes people feel good, it increases the chances that the viewer will also feel good about your product. Spot-posting cable may also be a key element. Advertising within a specific cable program can greatly improve the ad's effectiveness. Successful advertising requires in-depth knowledge of these and many other factors.
We established Green Media specifically to meet the underserved needs of small to mid-sized businesses. These businesses are crucial to the American economy. But, their owners face tough challenges compared to the "big guys." For instance, most of you don't need, or can't afford, an advertising agency. That's where Green Media Service comes in. Working one-on-one with a media buyer is cost-effective and uncomplicated. And, our creative services are offered at an affordable rate to our clients. In this constantly-changing media environment, effective ad placement is an increasingly important factor in advertising campaigns. Our experience, resources and current market knowledge can ensure that you arrive at the most cost-effective media solution. Specializing In Your Target Zone
By specializing in your geographic area our Media Buyers have developed a solid understanding and objective view of local media outlets. Getting the most for our client's advertising dollars requires knowing the local media industry and staying current with changes. Maintaining good relationships with all media staff keeps lines of communication open in order to ensure that every dollar is spent wisely, ad flights run smoothly, and the client gets the best possible results. Knowing the local players in your specific industry and understanding the economics of specific communities are also important elements for success. Buying Beyond The Numbers
We don't purchase advertising space based strictly on numbers. Nielsens, Arbitrons, and other media survey results are very important, but the process goes much deeper than that. Although CPM (cost per thousand) should be the principle driver in an ad campaign there are many other factors to consider. For instance, the halo effect can be an important element in placement. If your ad runs within programming that makes people feel good, it increases the chances that the viewer will also feel good about your product. Spot-posting cable may also be a key element. Advertising within a specific cable program can greatly improve the ad's effectiveness. Successful advertising requires in-depth knowledge of these and many other factors.
"Advertising decisions have never been more complicated. An experienced media buyer
can help you make the right choices."
Annette McMichael, Owner, Green Media Service | 217-273-1000
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