About Green Media Service

Meeting Your Needs
New technology continues to reshape consumer behavior. Traditional media can no longer reach every potential customer. New media includes the new worlds of banner ads, pay per click, Google AdWords, Search Engine Optimization (SEO), social networking options, and more.
Small to mid-sized businesses are crucial to the American and local economies. But their owners face tough challenges compared to the "big guys." For instance, you may find that a traditional advertising agency is too expensive. That's where Green Media Service comes in. We're a green business - dedicated to low overhead, working with a variety of freelance artists. And that's why we keep our creative services available at very affordable rates.
Effective ad placement is an increasingly important factor in a volatile media environment. Ensure that you arrive at the most sensible media solution, by utilizing the experience, resources and current market knowledge of Green Media Service.

Your Target Zone
By specializing in the central Illinois business community, we have a solid understanding and objective view of local media outlets. Getting the most for our client's advertising dollars requires knowing the local media industry and staying current with changes. Maintaining good relationships with all media staff keeps lines of communication open. This ensures that every dollar is spent wisely, ad flights run smoothly, and that you get the best possible results. Knowing the local players in your industry and understanding the economics of specific communities are important elements for success.

Buying Beyond the Numbers
Nielsens, Arbitrons, and other media survey results are very important. CPM (cost per thousand) should be the principle driver in an ad purchase, but we don't buy advertising space based strictly on numbers. The process goes much deeper than that.
For instance, if your ad runs within programming that makes people feel good, many viewers will feel good about your product too. This is called the halo effect, and can be an important element in placement. Successful advertising requires in-depth knowledge of these and many other factors.
There is no such thing as a marketing genius.
No one can guarantee that your advertising will produce specific results. But there are people like Annette and Jim, who have integrity and understand the importance of principle-centered relationships. Add to that their knowledge and experience and you have marketing experts dedicated to your success.

How Annette's Experience Helps You
Annette has more than 15 years of experience in planning and implementing advertising campaigns. For seven years she served as the marketing director for a mid-sized business. In this position she purchased about $500,000 of advertising each year, using a variety of media. During that time the business grew from a staff of 15 to over 100 and revenue exploded. But it was a struggle getting there. Whether your annual ad budget is $25,000, $250,000, or more, she's probably tackled the same challenges that you're now facing. So she understands what's important to you.
She has also spent many years working within the media industry. She served as an Account Representative for both radio and television, and as a Sales Manager in broadcast and cable television. This background gives her the advantage of understanding media organizations, especially in central Illinois, from the inside.
She has a unique background of having been "on both sides of the desk" (buying and selling advertising). This experience helps her determine the best way to meet your needs, and create the most effective way to reach your goals.
Email Annette

How Jim's Experience Helps You
Jim's background includes content writing for TV ads, brochures, newsletters, and websites. He has also written for magazines and other publications. He has the combination of common sense, marketing experience, and creativity.
Jim has worked in a variety of businesses, including manufacturing, distribution, banking, as well as mail order and web cataloging. He held positions in management and information technology. This broad range of experience gives him insights into how your business works.
Email Jim