"Doing business without advertising is like winking at a girl in the dark.  You know what you are doing, but nobody else does." 

-Stuart Henderson Britt

"Working with a media buying service is like working with an all-star lineup of the best media reps, with none of them championing for their own media. Your advertising is an investment and you want to do all you can to make that investment pay off. That means enlisting the aid of true experts. It's a cost-effective tactic."

-Jay Levinson,
Guerilla Advertising